Modern Braun Watches, Clocks & Timepieces Designed by Dieter Rams Discover authentic Braun watches and clocks—timeless designs grounded in the minimalist philosophy of Dieter Rams. Each piece reflects Braun’s commitment to clarity, precision, and purposeful design, blending form and function in perfect harmony. Our collection includes a range of digital and analog timepieces, from sleek wristwatches to thoughtfully designed clocks, all crafted with clean lines and intuitive features. Enjoy free shipping on all Braun timepieces at NOVA68.

Braun Watches; designed by German industrial designers Dieter Rams & Dietrich Lubs. As head of design at Braun, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Together with Lubs, he defined ten principles of good design which are mirrored in the Braun watch collection. Braun's first analog wristwatch was the AW 10, with was designed by Dietrich Lubs on behalf of Dieter Rams. The classic Braun watch transported the minimalist perfection of the ABW 41 and AB 1 alarm clocks onto a classic cool wrist watch with clean looking Helvetica fonts and elongated hash marks for increased visibility. AW 10 was enormously popular and it would herald the start of an extensive collection of Braun Watches; all of which were released from 1989 throughout the 1990s. Clocks, watches and calculators were important primarily in the back-to-the-future 1980's and set new design standards for clarity and reduction, combined with innovative technology. During the 1980's Braun concluded its presence in the HiFi business with an exclusive "Limited edition" to then focus on the more lucrative small appliance sector, in particular personal care and household products including watches, clocks, shavers and the Oral-B Tootbrush which would become their best selling product.