Dietrich Lubs and Dieter Rams: Braun BC02XBW Black Alarm Clock
Braun BC02XBW Black Alarm Clock. A stylish alarm travel clock with compact size. Color Black. A practical modern design icon! Highly regarded for their minimal styling and functionality,
Braun’s current collection of timepieces is based on the successful and original Dietrich Lubs and Dieter Rams designs of the 1970-1990 era,
some making use of technical updates available in the 21st century.
This super compact Braun alarm clock is the perfect travel alarm clock
since it stands only 2.2" tall, compact enough to take anywhere. While primarily used as a travel clock, this clock also works very nicely on the desk.
Matt black or white case with iconic yellow second hand and luminous hands.
The Braun BC02XBW Quartz travel alarm clock features a Crescendo alarm, integrated foot snooze/light function.
It has an easy to read minimalist dial layout, inherent to the Dieter Rams motto "less and more".
No need to worry about a ticking sound either, this Braun alarm clock features a silent German precision movement.
One AA battery will last over one year (included).
A pared down, very small but reliable alarm clock, it has no snooze function, but a clear crisp crescendo alarm, and runs on one AA battery, many say, for a solid year.
Braun was one of the world's most commercially successful
design firms in the post-war years through to the end of the 1980's.
Born out of a garage in 1921, Braun made radio parts and diversified
using rapidly developing technology. With an impressive design
team including Dieter Rams (German, born 1932) and Dietrich Lubs (German, born 1938),
Braun's reputation as a maker of innovative small appliances sky-rocketed: electric shavers,
hair dryers, travel alarm clocks, digital watches, pocket calculators, stereo equipment.
Size: 2.2" height x 1" depth x 2.2" length
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